5 Tips for A Successful Pinterest Marketing Strategy
Does your business have a Pinterest marketing strategy? Are you constantly using Pinterest as a marketing tool?
Well. You should be. And here’s why.
Pinterest has more than 70 million users, 93% of whom have shopped online in the last 6 months. It’s a platform well-known for its ability to convert, especially with the introduction of buyable pins just around the corner.
Whether it’s a recipe, dress or household item, millions of people use Pinterest to curate collections of things they want to buy.
If you haven’t considered using Pinterest for marketing, it’s time to ask yourself why. Just an hour or so a week spent on the platform could supercharge your online presence, driving hits to your website and increasing revenues for very little outlay.
More brands than ever are learning how to use Pinterest for marketing. Join them with these 5 simple Pinterest marketing tips.
Already there? A refresher won’t hurt.
1. Nail The Basics
You’ve set up your Pinterest account. Made it look all fancy with an eye-catching image and well-written description. Linked your website and verified yourself.
You’re ready to go. But what next?
It’s time to start creating a series of relevant and engaging Pinterest boards. My advice is to keep them on topic. If your business is in retail or fashion, keep your Pinterest rooted.
There’s no point in making a board about cars or dogs. Unless, perhaps, it’s about dogs dressed in snappy outfits.
Now it’s time to get pinning. Since Pinterest is largely visual, try always to choose genuinely attractive images and content to pin or repin. There’s even an ideal image size you should be aiming for.
But don’t skimp on your descriptions either, make them relevant and interesting. If it’s applicable make sure to use hashtags too.
Remember, on Pinterest more people than just your followers see your content, so make sure you’ve spent a little time getting your board descriptions and categories up to scratch.
2. Get Repinning
The most important, and time efficient, activity you’ll be carrying out on Pinterest will be repinning. Repinning is the lynchpin – sorry – of your Pinterest marketing strategy.
It’s the key to getting yourself and your brand noticed. But don’t repin any old thing. Remember, image quality and consistency is vital.
Spend 5 minutes twice a day repinning relevant content across all of your boards and you’ll soon see a following develop around your profile.
3. Follow & Like
Nearly as important as repinning in the grand scheme of your Pinterest marketing strategy is following others and liking their content.
Marketing professionals have been banging on about following for years. Follow others and, more often than not, they’ll follow you back.
Target one Pinterest topic every day and follow 5 – 10 pinners in that niche. Of course, you shouldn’t just follow any old pinner. Make sure they’re active and posting relevant content before hitting the button.
Approach liking in a similar, but don’t overdo it. Liking may be quick, but doing it more than a few times per day could get you flagged as a spammer.
4. Curate New Content
Most of Pinterest is repins. Clearly, this isn’t an issue, but what other pinners are really hankering after is new and unique content. Not something that’s already made the rounds.
Get on your own or favourite sites in your niche and start pinning. Make a name for yourself as a user who pins new, not recycled, content.
This takes more time and research than simply repinning, but each pin has more inherent value. The few extra minutes per day could well be worth it.
5. Include ‘Pin It’ Buttons on Your Website
Here’s the thing, a healthy proportion of the benefit your Pinterest marketing strategy will come from other people. Sharing your content. Pinning your content. Repinning your content.
Encourage your readers and fans to pin your content off their own backs. And make it easy by including a button on your website. Now, sit back and watch the direct traffic you generate from Pinterest soar.
‘But I’m not in fashion, food or DIY’, I hear you cry.
‘Pinterest will never work for me’, you remonstrate.
Nonsense. Just look at HubSpot’s Pinterest profile; it’s hugely successful. If it’s something that people want or like the look of, they’ll pin it. You just have to be creative with your Pinterest marketing strategy.
Set aside 1 hour a week for Pinterest marketing, following these tips – that’s all it takes.