With brands across industries accelerating their uptake of digital media for marketing purposes, the battle for meaningful coverage online has never been so fierce. Airlines, in particular, are feeling the financial and qualitative impact of this acceleration as they fight for airline with an ever stronger list of competitors.
This eBook has been written with this growing problem in mind. Indeed, the 5 tactics explored within are designed to give airline marketers a leg up on the competition in one of 2017’s fastest growing digital marketing trends; influencer marketing. Delivered in isolation or combination, each tactic can be executed by the marketing manager or executive at a national or international level.
What you’ll learn
Who, what and why of influencer marketing
The cost of influencer marketing
How to identify the right influencers to work with
The most effective ways to work with influencers
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