With WTM London only a few days away, we’d like to announce that our very own Anthony Rawlins (Managing Director, Digital Visitor), will be speaking at the CLIA session to present our case study for Voyages to Antiquity.
Partnering Jos Dewing (Managing Director, Voyages to Antiquity), Anthony will be talking attendees through our recent social media and email marketing campaigns for VTA, highlighting particular approaches that have met with success in the cruise industry.
We’ve got to the point in digital marketing where social media can help us target and attract even traditional cruise audiences, paving the way for revaluation of marketing spend from more obvious and competitive channels such as direct mail and print advertising.
Delivering exceptional ROI in an area that even 2 years ago wouldn’t have proven to be such a viable marketing channel, now, using the latest innovations across social platforms and in particular Facebook, Twitter and Instagram, we are able to deliver effective data acquisition and lead generation in the cruise industry.
Anthony Rawlins, Digital Visitor
If you’d like to attend, the WTM CLIA session will take place on November 3rd, 12:00-13:00 at South Gallery 15 & 16.
The assembled members of the panel will ‘explore the strategies cruise lines have adopted in terms of product development and marketing’, and sharing their experience with attendees from the travel industry.
Offering small ship cruising at its very best, Voyages to Antiquity has created a unique cruising experience, designed for travellers who want to understand more about the history, culture and natural wonders of the ancient world.
Using a small cruise ship, the Aegean Odyssey, VTA is able to offer a broader range of destinations, berthing where other ships can’t; Bangkok, Yangon (Rangoon) and Ho Chi Minh City, sail up the Guadalquivir River into the centre of Seville and reach many of the small Mediterranean ports.