Monday, September 5, 2016
Being a Bristol-based social media agency, it’s only natural that we harbour a love for the many local and independent producers and suppliers our city has to offer. With that in mind, we’re delighted to announce that our teams have been appointed to help raise awareness of Best of Britannia West (BOB West).
Focused on raising awareness of the event among a targeted audience of those interested in topics relating to independent producers, our promotion strategy will include a blend of digital tactics, including the creation of compelling channel content, an influencer PR campaign and targeted social media advertising campaign.
Best of Britannia – run across the UK – is a series of events set up in 2012 to showcase the best British brands and producers in each area. Previously covering London (Sept/Oct) and the ‘North’ (March), this November the event will head ‘West’ for the first time, and to Bristol for BOB’s ‘biggest regional event yet’.
“Spurred on by the success of BOB London, BOB North and ‘Buy British Day’, we’re thrilled to be heading to Bristol this November. The West and South West are incredibly diverse areas, and we can’t wait to shine the spotlight on what British brands in the area are producing.
“Naturally, we wanted to work with a specialist agency to promote the event on social media, ideally situated in Bristol. Digital Visitor fitted the bill on both accounts. We’re looking forward to working with Digital Visitor to make it the most successful BOB showcase to date.”
Joe Pidgeon, Co-Founder, Best of Britannia
“Over the past several years, Bristol has established itself as one of the leading hubs for local businesses anywhere in the UK. From the success of the Bristol Pound to the emerging popularity of the Wapping Wharf development, the city has become a haven for British brands.
“Being a Bristol-based business ourselves, we feel perfectly positioned to drive awareness of and visitors to the upcoming Best of Britannia West. And, making use of a blend of social media tactics, we’re confident that our strategy for achieving success will deliver BOB and the brands it’s showcasing the exposure they deserve.”
Simon Jones, Client Services Director, Digital Visitor
A social media veteran of over 10 years, Digital Visitor prides itself on connecting its clients with their most valuable audiences. Specialists in providing strategic social media marketing solutions, digital Visitor has worked with many of the UK’s most famous household names, including Barbour, AccorHotels and ANA.
For more information about this campaign or any of our services, please don’t hesitate to get in touch here…
Categories: Client Announcement