Since its launch last month, Ellis Brigham’s social media campaign has already achieved some fantastic results. The campaign we’ve put together for them features a quiz mechanic that asks users to select which kit they’ll need at each stage of their climb for the chance to win £500 gift voucher. To ensure the campaign was fit for purpose, we’ve added some clever functionalities such as custom animations and product information windows that showcase a selection of items from their Arc’teryx product range. Want to see it in action? Click here to view the dedicated campaign tab on Ellis Brigham’s official Facebook page.
The goals of this campaign were to capture data, customer insights, to educate users, and drive web traffic, encouraging sales.
Our results so far:
- 2,918 competition entries
- 332% e-mail opt-ins target
- 184% reach targets
We’ve got more to share once the campaign comes to a close at Christmas, but stay tuned and we’ll fill you in on other delivery metrics of this campaign such as referral traffic, reach, clicks to site, and conversions.
Check back in the New Year to find out how this campaign performed in top line stats or contact us now about a bespoke social media campaign for your brand.