Once a week, we pick a social media campaign that really stands out – either because of the cause it promotes, its creativity, success or a combo of all three!

This week, we’ve chosen the #mealforameal campaign, a collaboration between Virgin Media Australia and OzHarvest.

What makes it special?

For every foodie photo posted on Facebook, Twitter or Instagram that carries the hashtag #mealforameal, Virgin Media Australia and OzHarvest are promising to feed the hungry with a real meal and stop perfectly good food from going to waste in the process.

Anyone can get involved and 1,000s already have, including @jamieoliver and @richardbranson! Team DV will be joining in by tweeting their own pics on Friday – watch this space.

If you’ve got a bright idea for a marketing campaign you’d like to launch, Digital Visitor is a social media agency with many years of experience. Why not take a look at our trophy wall?