The results achieved during the campaign far surpassed our expectations. A pleasure to work with throughout, the team at Digital Visitor were always happy to provide support and ultimately ensure our success. Above all, the campaign capably met all of our KPIs, helping support the growth of Rickshaw Travel in the months and years to come.
Mindful of Rickshaw’s unique travel offering, we wanted to approach our campaign from an educational, as well as awareness, perspective. Therefore, at the centre of our audience-centric strategy was a fully-responsive and interactive quiz application, built in-house to sit within Rickshaw’s Facebook page.
Designed to capture valuable customer data, the app posed respondents with a series of multiple choice questions about their travel preferences. Entrants were then prompted to enter their name and email address, a process incentivised by the chance to win their own hand-picked adventure.
Finally, once entered respondents were shown one of nine results pages – based on the selected preferences – designed to educate interested holidaymakers about Rickshaw’s itineraries and direct valuable traffic to its website.
To drive the success of Rickshaw’s quiz application, our social media advertising team crafted a series of compelling Facebook conversion ads, carefully optimised to generate interest among Rickshaw’s core demographics. These featured aspirational imagery from locations featured across Rickshaw’s tours, highlighting the sheer range of experiences on offer. In support of our core campaign activity, our creative team delivered a channel management strategy for the Rickshaw Travel Facebook page.