Thursday, September 25, 2014
A well-timed social media marketing campaign can work wonders for those in the travel & tourism industry. In the run up to Christmas 2013, we ran a multitude of campaigns, including this one, which grew our client’s Facebook community by 9,000 likes and saw website visits increase by 45%!
Following on from our blog about the 10 key benefits of Facebook campaigns now that like-gating’s gone, we’ve created 5 festive themed campaigns to help you realise social media marketing’s full potential in the coming months.
1. Find the Christmas Present
– Great for: hotels, destinations
This app asks users to ‘find the Christmas present’ (Where’s Wally style) allowing accommodation providers to show off rooms and facilities as users enjoy a virtual tour while looking for the gifts hidden somewhere in each image.
On completing the game, users are invited to enter a few details to be in with a chance of winning a stay at the hotel – with additional prizes, such as a meal out / tickets to a local attraction, being sourced from potential prize partnerships. Entrants can opt in to receive special offers by email.
We can also customise this app for destinations by hiding a ‘surfing santa’ on a seaside resort, for example. Anything goes! Tell us what you want and we can help you achieve it.
2. Pack Your Bags
– Great for: destinations, hotels
If your target audience are potential customers for ski breaks and holidays promising winter sun, we can help you too! With our Facebook app that takes the shape of a timed game in which users must pack their holiday essentials in the quickest time possible, we can provide all you need to really boost engagement with your Facebook community and attract new members to join in as well.
3. Rudolf’s Present Drop
– Great for: tourist boards
Help guide Rudolf round the main sights and attractions, dropping off presents as he goes. In the style of a treasure hunt, users of this app are provided with clues to help them get round all the sights in the right order – when it’s over they’ll be rewarded with the chance to enter a draw to win a trip and experience the best your destination has to offer for themselves!
– Great for: big companies, medium companies, any industry
If you’re keen to spread festive cheer and want to show support for a charitable cause, then #tweet4toys could be the social media campaign for you this Christmas. Whether you can commit to a toy for every tweet carrying the campaign hashtag or pledge a donation for each tweet instead, you could see your campaign go viral! We’ll help it on its way with blogger outreach and help from other influencers through seeding and PR. By encouraging Facebook, Twitter and Instagram users to upload photos of favourite toys you’ll also attract masses of user generated content you can use again.
Our range of Christmas campaigns for the retail sector can easily be customised to suit the travel & tourism industry – take a look at the options available.
If you want to run any of these social media campaign ideas this Christmas, contact our team now to discuss your requirements.
Please note: to deliver any of the above will require 3 months end-to-end campaign management, including app build. If you would like us to manage your Christmas campaign, make sure you are booked in as soon as possible.
Categories: Social Media Articles