Seeking to increase its visibility on social media and boost awareness of its products, ClearZal turned to Digital Visitor to establish and manage its presence on Facebook.
With the aim of positioning ClearZal as foot and leg beauty experts, we created two distinct social media campaigns targeting audiences with interests in beauty, fitness, active lifestyles and travel.
“Boasting intuitive competition entry mechanics and exceptional UX, our campaigns successfully powered the acquisition of over 5,500 email addresses for ClearZal and its partners.”
Focusing on capturing a large audience, increasing likes and driving high-quality email data capture, our in-house teams designed two campaigns to sit within the ClearZal Facebook page at different times.
The first – an educational quiz app – was designed to educate users about the ClearZal product range, while simultaneously collecting customer data and email addresses. Taking a different approach, the second campaign focused specifically on the collection of bespoke opt-in email data.
Boasting intuitive competition entry mechanics and exceptional UX, our campaigns successfully powered the acquisition of over 5,500 email addresses for ClearZal and its partners.
To ensure that each campaign gained the targeted interest and entries it deserved, our teams ran a range of Facebook advertising campaigns. Reaching a total of nearly 500,000 alone, these campaigns succeeded in engaging ClearZal’s most responsive demographic.
Driving nearly 6,500 clicks to both campaigns, these ads provided the foundation for the success of our Facebook activity at every stage.
Important to the success of our campaigns was the perception of ClearZal as a brand. To ensure the positioning of ClearZal as foot and leg beauty experts, we got in touch with 19 influential beauty and lifestyle bloggers, offering pedicure packs in return for coverage.
Reaching a combined audience of 200,000, our digital PR efforts provided a significant increase in awareness for ClearZal’s range of foot care products among a very specific, receptive demographic.