This topic is cropping up more and more recently, so we thought we would share our thoughts on it.

There is no doubt that Facebook is an excellent way for most organisations to connect with their customers, and while some brands are taking their e-commerce functions into Facebook and neglecting their website, this will not happen to every brand.  Here’s a few thoughts why we feel a company Facebook page should not replace a company’s own website…

All is all, Facebook should be leveraged as part of your marketing strategy,  but it certainly should not be a substitute for your own company website. By adding social media components like discussions and upload experiences to your own website, you can bring the social element of such social networking sites to your own branded website, providing a deeper level of customer loyalty and trust (which you own)

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