We believe that Social Media holds incredible potential for Tour Operators, not only to raise brand awareness, but to unlock new booking opportunities.

Tour Operators have a story to tell which people want and love to hear, and by leveraging this unique knowledge and expertise of travel to engage their communities – social can deliver against a range of objectives including turning brand loyals into more bookings.

Competing against major players and a wealth of other competitors, capturing customers’ attention and conversions can seem a very daunting challenge for Tour Operators – especially on social. However, with the right approach, Tour Operators can see real returns through social to include increased sales.

Based on our extensive experience working in the Travel sector and recent learnings about Facebook changes that have dramatically impacted the potential to acquire leads from the network, we’ve put together some social media campaign ideas that we know will deliver results against Tour Operators’ most important objectives.

Discover Your Next Holiday

An engaging Facebook multiple choice questionnaire that helps entrants discover the type of traveller they are and provides a range of customer insights important for Tour Operators including customers’ preferred activities, destinations, and time to travel.

TourOperatorIdeas_Quiz

 

How it works

Why you’ll love it

 

Safari Adventure Trivia

An interactive adventure that simulates a safari tour and tests adventurers’ knowledge with fun trivia questions. This is an exciting way to engage customers and peak their interest for everything they could see on your tour, and can be restyled to suit any kind of journey!

TourOperator_SafariAdventure

 

How it works

Why you’ll love it

 

Discovery Voyage

A fun, ‘Where in the World’ style heritage test that educates users about destinations your voyages visit.

PortHole

 

How it works

Why you’ll love it

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How our campaigns work

We activate our campaigns through highly targeted Social PR and Influencer outreach combined with optimised Social advertising to deliver reach to exactly the right audience.

Data capture is comprehensive and flexible allowing full compliance with all opt-in regulations and all applications are fully functional on desktop, mobile and tablet.

We specialise in arranging highly relevant top quality commercial partners for our promotions. As part of the arrangements with them, we can negotiate free product as prizes, access to their social networks and inclusion in their newsletters to further extend campaign reach.

We also ensure awareness is raised in your existing community by working with third party or in-house social teams on special announcements via your existing profiles.

Finally, we actively support commercial follow up of any campaign with offers such as discount or money off coupons via the campaign mechanic or a follow up newsletter to deliver a direct return on campaign investment.
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For more information on these highly effective ways to collect pre-qualified customer leads from social media – and Facebook in particular, please contact us or call 0117 9111420.