Wednesday, October 15, 2014
Our social media agency has a wealth of experience in the fields of travel and tourism, which is why Digital Visitor have created a new Facebook promotion designed especially for cruise holiday providers.
This particular campaign involves an interactive quiz that’s both entertaining for users and offers tour operators a great opportunity to gain valuable consumer insights at the same time.
The Cruise Quiz
Fans answer questions built around your offering, enabling them to pick their perfect holiday – discover their perfect cruise for a chance to win it!
- What would you like to see from your cabin window?
- What’s most important for you onboard the boat?
- What kind of trips and tours would you like to take?
Once users have completed the quick quiz, they’ll be asked to fill in their details to be entered into the accompanying competition.
We’ll also create an optimised post-entry thanks page to prompt users to visit your website and share the comp with friends and family on their newsfeed.
- Low barrier to entry quiz app with proven success for acquisition of likes and entrants data
- Can be used to gather customer insights – find out what aspects of your cruises people are most interested in
- Educate users about the boats, facilities and trips or tours also available
- Post entry sharing can be driven by extending the prize to 4 or more winners using a ‘Share with friends – if they win, they can invite you!’ message
- User experience optimised for mobile
- Opportunity post-campaign to run a Facebook fan offer based on the most popular answers, e.g.: 10% off all European river cruise bookings made by December 31st
Outreach & PR Activities
Before and during your campaign, we’ll be making use of contacts we have with relevant bloggers and influencers to support the promotion. We’ll also identify complementary partnerships to amplify your campaign prizes and outreach.
Visit our Clients page to see the major players we’ve worked with in the travel industry or enquire now.