Tuesday, July 5, 2016
Digital Visitor has welcomed its first international airline to a rapidly expanding portfolio of renowned clients from the travel and tourism industries.
Japan’s largest airline, All Nippon Airways (ANA) operates flights to around 50 domestic destinations, as well as 32 international destinations across Asia, Europe and North America. Founded in 1952, ANA has grown from a helicopter flight operator, to one of the most successful international flight operators in Asia.
Appointed to enhance ANA’s reputation in the European marketplace, Digital Visitor will deliver a social media and influencer marketing campaign, guided by a forward-thinking strategy to boost targeted awareness of the airline within Europe.
“As the largest airline in Japan, it’s important that our online strategy – including social media and influencer marketing – reflects the ever-changing face of the digital landscape, reinforcing our position of global leadership in the industry.
“We needed an agency that understood our target market of European business and leisure customers visiting Japan. But more importantly, we needed an agency whose approach involved a blend of cutting-edge and tried-and-tested digital tactics in line with our objectives.”
Akira Nakamura, Senior Vice President EMEA & General Manager London
“Introducing an international airline not only into our portfolio of clients, but also into Bristol is incredibly exciting. It demonstrates the wealth and depth of talent we have within our city, as well as our ability to compete with the best London has to offer.
“Having worked closely with Visit Japan and other international travel and tourism organisations, we believe Digital Visitor is the perfect fit for ANA. Important to us was the freedom to put our creative experience to work and engage the European market as effectively as possible, which we’ve been given.”
Anthony Rawlins, Managing Director, Digital Visitor
A social media veteran of over 10 years, Digital Visitor prides itself on connecting its clients with their most valuable audiences. Specialists in providing strategic social media marketing solutions to the tourism industry, Digital Visitor has worked with a range of renowned international clients including Catalunya Tourist Board, Breckenridge Tourism and Mauritius Tourism.
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Categories: Client Announcement