Brands love Facebook promotions; that is, competitions and prize draws. Why? The chance to win is an effective and relatively inexpensive tactic for driving engagement on any platform – social media included. Likes, comments and shares – these all come in abundance with a good prize offering.

Naturally, however, Facebook promotions are governed by a number of strict rules and guidelines that page owners have to adhere to. It’s important to remember that you’re responsible for your promotion according to the ‘promotional marketing’ code set out by CAP here…

The Dos and Don’ts of Facebook Competitions

As you might expect, with so many rules determining how promotions should be run, we see a lot of technically illegal competitions and giveaways in the wild. Even big brands are at it. So, in the spirit of lending a helping hand we’ve put together a simple infographic describing the dos and don’ts of Facebook competitions.

dos and donts facebook competitions

Feel free to share our infographic with anyone and everyone you think might find it useful. And remember, if you have any questions about running a Facebook promotion, competition or giveaway please do get in touch here…