Ellis Brigham challenged us to find a fun and engaging way to promote the specialist climbing and extreme weather products of one of their key partners, Arc’teryx.
The core objectives were to increase relevant audiences, drive traffic to their website and capture marketing and contact data. We answered with a unique Facebook campaign, boasting groundbreaking design and user experience within an off-the shelf app.
We were looking for a creative way to generate interest and high quality leads for Arc’Teryx products, the solution that Digital Visitor came up with was perfect as it not only was great fun to enter but it fitted completely with the high quality brand associated with Arc’Teryx. Once Digital Visitor came up with the concept they built and delivered the campaign without any problems and the results spoke for themselves, fantastic!
Using cost effective 3rd party software, we designed and built a Facebook application that put entrants through a simulated mountain ascent, incentivising them with the chance to win £500 of Arc’teryx product upon reaching the the summit.
At each stage of their ascent, users were prompted to choose the most appropriate piece of gear they needed for the section, from a selection of Arc’teryx products.
We included additional information in case users weren’t sure which bit of kit they needed, and linked to the Ellis Brigham website for even more product information and opportunities to purchase. Our activities helped increase their website click through rate by 66% during the campaign.
By giving fans a unique user experience featuring stunning graphics of snow-capped mountains, animated snowfall, and engaging challenges we succeeded in making our client even more memorable to their future customers.