Wednesday, October 1, 2014
As a social media agency, Digital Visitor create fantastic Facebook campaigns throughout the year – with the period between now and Christmas proving the most lucrative for many of those we work with.
Now’s the time to prepare for the festive season by growing your online audience, raising brand awareness, engaging your existing community of Facebook fans and increasing the potential for online sales.
Which is why we’ve created these 5 Facebook campaigns especially for the festive period:
1. The Christmas Wish List Creator!
- Gives users everything they need to create their Christmas wish list with real items.
- The ‘mood board’ will be empty at the start and users will select products from the sidebar to add to it.
- You could offer an exclusive ‘sneak peek’ using items from a range that is coming soon or available exclusively online.
- By completing the form and submitting their board, users can enter a competition to win their favourite pieces.
- A post entry call to action will include the option to share boards with friends.
- Generates unique user content
- High quality engagement
- Drives community growth
- Lets you know more about what potential customers want for Christmas
2. The Festive Themed Q&A
- A fun and interactive Facebook quiz.
- Questions designed to provide great insight on customer preferences.
- Simple entry to encourage maximum participation.
- Integrated share pop-up to maximise organic reach.
- Data capture is fully customisable.
- The app is fully functional on mobile and desktop.
3. Spot the Xmas Present / Surfing Santa…
- This app asks users to study an image (or series of images ) illustrating your attraction / resort / hotel and ‘find the Christmas present’ – Where’s Wally style!
- Show off all you have to offer by inviting your Facebook audience to take a virtual tour while looking for the items hidden somewhere in each image.
- On completing the game, users will be asked to enter their details to be entered into a draw to win a related prize with additional incentives such as tickets, treats and discounts being sourced from potential prize partnerships.
- Entrants can opt in to receive email updates via your mailing list database.
- Fully customisable.
4. Join in Rudolf’s Present Drop
- Ideal for destinations!
- Help guide Rudolf round the main sights and attractions, dropping off presents as he goes.
- Treasure Hunt style: users of this app are provided with clues to help them get round all the sights in the right order.
- When it’s over they’ll be rewarded with the chance to enter a draw to win a trip and experience your destination for themselves!
- Key benefits include: data capture, opportunity to educate people about your destination, audience growth, community activation.
5. Fastest Finger First – Timed Game
- We also have a very special Facebook app in the form of a timed game that users must complete as quickly as possible.
- We can provide all you need to really boost engagement with your Facebook community and attract new members to join in.
- Can be tailored to suit your products and industry.
- Key benefits include: customer insight, community activation, data capture.
Facebook campaigns are one of our specialities – just take a look at the awards we’ve received! We’re also really proud of this Christmas campaign for Malta tourist board.
For more Christmas campaign ideas, take a look at these. Contact us ASAP to discuss your requirements… Christmas is just WEEKS away!