Thursday, October 23, 2014
If you want to be front of mind by the time it comes for people to book their summer holidays in 2015 then now’s the time to consider how your social media strategy will help you get there.
As an award winning social media agency specialising in the travel and tourism sector, Digital Visitor’s team social have selected three Facebook campaigns to meet your specific needs…
1. Travel Bucket List – bring yours to life
Most of us have a list of dream destinations to visit one day and it’s with a view to revealing fans’ ultimate itineraries that Digital Visitor has created the Travel Bucket List campaign for Facebook.
Using the popular (and incredibly shareable) Buzzfeed style quiz as a starting point, we’ll create a Q&A to gather consumer insights that would prove very valuable to an international tour operator.
At the end of the quiz, the Facebook app will generate the results in the form of recommendations for each user’s travel bucket list, incorporating relevant packages from a particular tour operator.
At the end of the quiz, users can not only view the results and request more information, but submit their details for the chance to tick one ultimate experience off their travel bucket list!
Key benefits –
2. Daily Photo Comp – simple, but highly effective!
Every day, a different picture will appear on a postcard and fans will be asked to identify the destination for the chance to win a prize.
International tour operators can use this opportunity to showcase the variety of offerings featured in its brochures including different countries, attractions and resorts.
By offering an incentive for fans to visit the campaign page on a daily basis, international tour operators can educate potential customers about an impressive range of different destinations and holiday types. They can also really benefit from this exposure to increase brand awareness.
To encourage as many competition entries as possible, fans can also click for a clue, which will send them to the relevant page on the tour operator’s website and give them the additional information they need to identify an image.
Submitting their details at the end of the campaign will reward users with the chance to win a daily prize (sourced from suitable prize partners) and enter a draw to win a holiday at the end of the campaign. At this point, they can also opt in to receive the tour operator’s newsletters by email.
Key benefits –
3. Spin the Globe – where will you land?
At the upper end of the Facebook campaign spectrum we have Spin the Globe! Using this interactive Facebook app, fans have to click (or tap) the globe to set it spinning and see where the pointer stops – which could be any one of a number of predefined locations.
When the globe stops spinning, it will launch a pop up offering users the chance to win a holiday to the place where the pointer stops. For an opportunity to spin again, fans simply need to share the competition on their Facebook timeline.
Within the campaign pop up, there’ll be a link allowing users to access more information about a particular destination via your website, plus data capture and an opportunity for those interested to opt in to receive the tour operator’s newsletter by email.
Key benefits –
Even before launching your campaign, we’ll be using our contacts with relevant bloggers and influencers to achieve the necessary support for the promotion. We’ll also identify complementary partnerships to amplify your campaign prizes and outreach.
Categories: Social Media Articles