From 5th November, it’s ‘so long’ to like-gated Facebook campaigns. But does this change mean we’ll see far fewer incentive or giveaway campaigns on Facebook? We don’t think so…

Like-gated campaigns and competitions have long been used by companies to grow their Facebook fan base. However, changes announced last month mean it’s no longer acceptable for companies to insist that users ‘like’ their page just to join in with a campaign.

It seems inevitable that audience acquisition will drastically slow down as a result. Some are suggesting the decision to eliminate like-gates is designed to push paid for Facebook ads instead. However, the official announcement read like this:

“To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives.”

Here at Digital Visitor, we have always believed that quality is much more important than quantity – if campaigns are correctly targeted, you should attract people who are genuinely interested in you and will engage with you beyond a simple competition or giveaway.

Although gaining likes has previously been one of the main reasons organisations run Facebook campaigns, there are many other important benefits that you could – and should – get from social campaigns. Here are a few of our favourites: (also in INFOGRAPHIC format)

Facebook campaigns are one of the most popular services we offer at Digital Visitor – find out more about them on our Campaigns page and the brands benefiting from them on our Clients page. Anything else you need to know? Contact us via the online enquiry form.