Google+ is an interesting and often underestimated social network. A lot of businesses use social media marketing to generate higher inbound leads and a higher conversion rate. But G+ has an additional benefit… it can boost your SEO profile. You may have noticed that with some search terms, Google Plus profiles will come up before any other link from any other social media platform. Here are some interesting facts about Google+:

Google Plus Facts Infographic

  1. Google Plus was launched in June 2011 as an invite only service, then went public in September 2011
  2. It’s growing 33% per annum
  3. 70% of brands have a presence on Google+ (including 48% of Fortune Global 100 companies)
  4. 41% of B2C marketers and 39% B2B marketers are using it to source new business
  5. Google Plus is the most male-oriented of the major social networks (68% male / 32% female)
  6. Cadbury’s UK launched its Bubbly bar on this platform back in 2012
  7. 12 minutes a day – that’s how long the average user spends on Google+
  8. 1.5 billion – the average number of images being uploaded each week
  9. Did you know? The +1 button is used over 5 billion times per day
  10. Google Plus can improve your search ranking
  11. There are more than 1 billion enabled accounts and over 350 million active users
  12. Mark Zuckerberg (the founder of Facebook) has more followers on Google+ than Larry Page (the founder of Google) but Lady Gaga is the most popular person with 8.7 million followers
  13. There is a 5,000 maximum friend limit (people in your circles) on G+ profiles
  14. President Obama has hosted a Google Plus Hangout, as have NASA astronauts on board the International Space Station
  15. It’s the 2nd largest social media platform after Facebook…

So if you’re a business looking to dominate your industry online and don’t use Google Plus for business, it’s probably about time you did! As a social media marketing agency, Digital Visitor has compiled this Beginners Guide to Google Plus to give you get a headstart!

Sources: