Monday, January 23, 2017
It’s important to start the year as you mean to go on. And what better way to accomplish that than to extend a very warm welcome to our latest client, Gough Hotels. Our first boutique hotel chain, the Suffolk-based business joins the likes of international favourites IHG and AccorHotels at Digital Visitor.
A project primarily based around influencer marketing and PR, our objective is to work with influencers to raise awareness of each of Gough Hotels’ properties across social media platforms. Featuring collaboration with a number of leading influencers across 2017, our activity will centre around the creation of educational content, directed toward potential visitors to Gough Hotel’s portfolio of hotels and the area.
“Having heard a lot about influencers in previous years, we were keen to explore how we could create relationships of our own to raise awareness of our portfolio of hotels.
“We found Digital Visitor to have a great track record of working with influencers in the hotel sector, and are looking forward to welcoming our first bloggers in the coming months. We have no doubt that Digital Visitor’s efforts will generate considerable exposure for Gough Hotels.”
Alex Paul, Director of Sales and Marketing, Gough Hotels
“Influencer marketing – PR – is one of the biggest trends in digital marketing right now, and for good reason. We’ve already shown with our work with IHG and Accor the types of excellent results influencers can deliver for hotels.
“I expect our partnership with Gough Hotels to be no different. With three stunning properties across Suffolk – including Southwold Pier – we anticipate industry-leading coverage from our roster of influencers.”
Simon Jones, Client Services Director, Digital Visitor
A social media veteran of over 10 years, Digital Visitor prides itself on connecting its clients with their most valuable audiences. Specialists in providing strategic social media marketing solutions to the travel and tourism industry, Digital Visitor has worked with a range of renowned international clients including AccorHotels, John Fowler Holidays and many others…
Like what you’ve seen? Don’t hesitate to get in touch to discuss your specific needs and targets. You can reach us on +44 (0)1179 111 420, or submit a request here…
Categories: Social Media Articles