After Instagram’s announcement that its 300 million active users have surpassed the 270 million active users on Twitter. The debate between fans of either platform has sparked some contention, with fans of each defending their platform of choice (and even some passionate remarks from stakeholders – see quote below from Twitter co-founder, Evan Williams).

If you think about the impact Twitter has on the world versus Instagram, it’s pretty significant. It’s at least apples to oranges. Twitter is what we wanted it to be. It’s this realtime information network where everything in the world that happens on Twitter—important stuff breaks on Twitter and world leaders have conversations on Twitter. If that’s happening, I frankly don’t give a shit if Instagram has more people looking at pretty pictures.

Some important points which surround this debate are as follows:

In Favour of Instagram

We’re committed to doing everything possible to keep Instagram free from the fake and spammy accounts that plague much of the web. Instagram is deactivating fake user profiles which inflate some users’ profiles follower counts, and has also begun to roll out verified badges for big personalities to claim their official accounts.

Instagram is deactivating fake user profiles which inflate some users’ profiles follower counts, and has also begun to roll out verified badges for big personalities to claim their official accounts.

In Favour of Twitter

Twitter is what we wanted it to be. It’s this realtime information network where everything in the world that happens on Twitter—important stuff breaks on Twitter and world leaders have conversations on Twitter.

Though this debate may be driven by shareholders and a question of which social power will outperform the other, the questions which arise do have implications for marketers and advertisers. Some brands will shift their efforts to Instagram where they will seek the benefits of its high engagement rates. Others will continue to question where to invest their efforts and if the two are even comparable with such stark intrinsic differences. Overtime, however, the one question that will remain is which has better revenue opportunities.