Competitors in a thriving holiday accommodation market, John Fowler Holiday Parks got in touch with Digital Visitor to improve its visibility in search engines, and ultimately increase bookings via organic search.
Targeting a site-wide improvement in keyword rankings across search engines, John Fowler was interested in future-proofing its SEO strategy and were keen to explore the long term benefits of natural link-building activities with influencers and bloggers.
“…changes implemented following our initial audit helped John Fowler achieve a year-on-year increase in revenue from organic search of 67% and an almost immediate ROI of 630%.”
Based on recommendations made in our initial audit of the John Fowler website, our in-house SEO strategist developed a keyword strategy that would form the basis of all future optimisation activity.
Tracking key terms, our delivery team implemented a natural link building campaign, designed to build page authority by working with leading influencers to deliver an ongoing series of content pieces across myriad topics, with the clear goal of improved organic bookings in mind.
This best practice link building activity – achieved in partnership with our UK network of 7,000 influencers – combined with changes implemented following our initial audit helped John Fowler achieve a year-on-year increase in revenue from organic search of 67% and an almost immediate ROI of 630%.
And further analysis of the figures supplied by John Fowler has demonstrated a year-on-year increase in the conversion rate of organic search enquiries of 52%, as well as an overall improvement of transaction numbers of 61%.
In terms of keyword rankings, our link building and optimisation campaign drove – and continues to drive – trackable gains across the board. With high-traffic keywords jumping as many as 89 positions in only 2 months, John Fowler’s key terms now occupy a far greater proportion of Google’s most visible pages.
As a result of the social SEO activity delivered to date, John Fowler has been able to harvest a series of tangible returns. And, fundamentally, the nature of best-practice SEO means that these gains will continue to have a positive month-on-month and year-on-year impact.