The world of social media is a fast-paced environment, one that changes from day to day. To help you keep your finger directly on the pulse of what’s happening in social, we’ll be putting together a weekly roundup of all the latest social media news from around the web.
By now you’ve probably noticed; Google has a new logo. Well, to be more accurate, a new font. And it’s the biggest change of font they’ve ever done – exciting stuff!
The reason for this change? The changing face and place of Google.
The internet is no longer just your desktop; you can access it everywhere. With that in mind, Google decided to drag its font into the modern age:
‘Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens.’
It’s safe to say that Instagram hasn’t quite had the success of WhatsApp and other comparable services. Despite having in the region of 85 million monthly users, it’s not a service that has ever really flowed.
Now, when you share an image with a friend you’ll start a messenger-style conversation. According to Instagram, ‘This update has made it easier to share content that you love.’
Facebook yesterday unveiled an update to their conversion lift, giving businesses a better insight into which Facebook ads are best achieving their chosen objective. Advertisers will now be able to determine:
- Which ad units perform best for their objective
- Whether brand and direct response ads work better to achieve the objective than brand ads or direct response ads on their own
- What value mobile ads are driving
- Whether lifestyle creative or product-focused creative best accomplishes their goal
As with every social network, Snapchat has market domination on its mind, something that often requires a different angle.
To help the company achieve that, it has hired growth lead, Anthony Pompliano, from Facebook. We’ll have to wait to see what changes Pompliano makes to the Snapchat strategy as they experience continued growth in international markets.
Google has announced that it’s rolled out its new native Gmail ads to all advertisers, following a beta testing phase stretching back as far as 2013.
Gmail ads can now be managed directly from AdWords and some in two main parts; collapsed ads and expanded ads.
According to businesses who have been using the new ads for some time, they have proven incredibly effective, driving improved user engagement.