The world of social media is a fast-paced environment, one that changes from day to day. To help you keep your finger directly on the pulse of what’s happening in social, we’ll be putting together a weekly roundup of all the latest social media news from around the web.

Twitter Hits Rock Bottom (And Keeps on Going)

Things aren’t exactly looking up for Twitter at the moment. Not financially, at least.

At the time of writing, Twitter’s stock is sitting at $27.55, a far cry from the $45.10 it debuted at in 2013. And even further below the $70 it managed to climb to in 2014.

As reported in previous weeks, the weak stock price of Twitter is largely a result of employment uncertainty regarding a number of its key employees. Don’t expect Twitter to go away anytime soon, but don’t be surprised if it’s past its peak.

Reddit Updates its Content Policy

Reddit is on the road to recovery. It’s in rehab and doing well.

Taking control of its content, the front page of the internet has announced a raft of new policies relating to content.

You can take a look at the full content policy using the link above, but changes have resulted in the closing of many of Reddit’s more unsavoury subreddits, none of which we’ll mention here.

Instagram Launches Ads API Partner Program

SocialTimes has announced that Instagram has now launched its new ads API partner programme.

Launch partners, including Ampush, Brand Networks, 4C and Kenshoo, will now be able to perform new tasks such as scheduling and account sharing across teams.

In an email to SocialTimes, an Instagram representative said:

“Instagram ads will be available to advertisers of all types later this year. We are currently testing self-serve buying interfaces and APIs with a small group of partners, and we expect to make them more widely available over the coming months.”

Theft, Lies, And Facebook Video

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YouTube power user Hank Green has launched a scathing shot across the bow at Facebook Video.

In his missive, Green highlights the ways in which Facebook is cheating at video. It certainly makes for an interesting read, and though many will shrug at the points raised, there are others that hold more weight.

The Response…

And Facebook realises that, which is why Facebook Product Manager, Matt Pakes, came through to defend the social media giant.

An effort in PR, no doubt, Pakes addresses the concerns raised by Green adequately. Despite that, focus will turn towards Facebook to improve their practices when it comes to videos, particularly where copyright is concerned.

Facebook Sets Customer Service In Its Sights

On the flipside, Facebook is now offering businesses new ways to connect with their customers and deal with complaints out of the public eye.

Customers are now encouraged to air concerns in private via a new ‘Send Message’ call to action.

On their website, Facebook said of the development:

‘Until now, Page admins could only respond to customers in the same way that the person reached out to the Page, either through a comment or private message.

‘In the coming weeks, Page admins will be able to reply to public comments with a private message, helping them solve private customer requests more efficiently.’

Dwayne ‘The Rock’ Johnson is Live

OK, so it’s not just The Rock.

According to Facebook, ‘public figures’ can now share live video via the Facebook Mentions app, enabling you to keep up to date with their lives.

And it’s not just The Rock. Look out for videos from Serena Williams, Luke Bryan, Ricardo Kaká, Ashley Tisdale, Lester Holt, Martha Stewart, Michael Bublé and more.