To promote the launch of their new paperback, Big Little Lies, Penguin Random House and Digital Visitor collaborated with the aim of raising awareness of the award-nominated title.
Ensuring as many people as possible engaged with the book, the trailer video was key to creating a buzz around the launch.
We used teaser promoted posts and targeted campaigns on Facebook, in conjunction with effective influencer marketing to craft an intuitive campaign that would capture support for Big Little Lies, as well as future titles.
Hosted by two influential travel bloggers, #TravelBookChat successfully reached 115,000 Twitter accounts, yielding over 2 million impressions…
Using The Book Boutique Facebook page, we sourced, designed and built a Facebook app, prompting entrants to watch the promo trailer. After answering a series of questions and filling in their details, entrants were then entered into a competition to win an iPad with a preloaded edition of the book.
Following entry to the competition – generating 3,570 entries, 1,524 email opt-ins and 157,669 video views – potential readers were encouraged to like The Book Boutique Facebook page and buy the book now, rather than wait.
Engagement with the video resulted in 1,832 clicks to Amazon, with a further 710 entrants exiting to Amazon from Facebook.
From this campaign alone The Book Boutique Facebook page received an additional 2,204 likes.
Our campaign on Facebook was supported by positive outreach to influential bloggers and Instagram users, generating 13 new reviews of Big Little Lies and 5 Instagram posts.
Capturing the attention of Twitter’s #TravelBookChat, the social buzz we created received an additional 31 participants, generating over 2 million Twitter impressions across in excess of 115,000 Twitter accounts.
By giving fans an opportunity to learn more about the book, our Facebook and outreach was successful in promoting the launch of Big Little Lies and securing an increased audience for future campaigns.