Week 1: Red Lippy Project
Once a week, the team at Digital Visitor picks one stand out social media campaign that’s captured our collective attention – either because of its cause, its creativity or its success… maybe even a combination of all three!
This week, we’ve chosen the Red Lippy Project – a campaign to publicise Cervical Cancer Screening Awareness Week, 8th to 14th June 2014.
@redlippyproject is asking for red lippy selfies to help raise awareness of cervical cancer and encourage more young women to visit their GP for screening.
Like the #nomakeupselfie that recently went viral, you can also make a donation to charity online or by text.
Here’s one we made earlier –
- If you’ve come across any great new social media campaign ideas, share them with us in the comments box below!