Wednesday, February 4, 2015
With Spring/Summer fast approaching, we’ve tasked our creative team to come up with some Fashion retail campaign ideas for those of you worried you’ve missed the punch.
The result – gorgeous, engaging, and cost-effective social media campaigns, that are quick to implement, and as effective in achieving your digital objectives, as our work always is.
These are just a few campaign ideas that can be designed and tailored to be perfectly on brand with countless features and options. Each promotion uses a unique mechanic aimed at delivering a specific set of objectives, so whatever your targets we will help you to choose the most suitable solution.
Spring/Summer Style Selector
An engaging interactive promotion perfectly suited to Facebook that immerses users in your brand and showcases your latest Spring/Summer collections.
How It Works:
- Through our Social PR and outreach activities, as well as highly optimized Social advertising, we drive relevant audiences to your Facebook page and ask them a series of questions to discover their style preferences.
- After making multiple selections and filling in their details to enter, users are directed to a final page carrying a bespoke recommendation for a new spring/summer style from your clothing range.
- There are potentially 54 different combinations tailored to entrants’ responses, as well as calls to action encourage entrants to visit your website.
- Additional features include excellent sharing capabilities to encourage friends to enter and a time limited gift card code that can be distributed to track direct sales from this campaign.
Why you’ll love it…
- Engaging but straight forward ‘quiz’ drives reach and uptake.
- Question mechanic gathers email addresses for future marketing activity and market research data on your future customers.
- Links can be built from individual clothing items on each result page – driving traffic to product pages on your website.
- Strong calls to action throughout entry process encourage users to like your brand page.
- Compatible on all desktop browsers, mobile and tablets.
Spot the Difference
An engaging online promotion that asks users to study the attire of models to spot subtle mistakes in dress, emphasising the brand’s attention to detail especially during the summer season.
How it Works:
- Entrants are directed to this engaging application, hosted on your website or Facebook page.
- They compare two sets of two images that are identical, apart from minor detailing imperfections that we can design and add in.
- Studying the images carefully and in detail, entrants identify up to five imperfections with a ‘click.’
- Once they have completed the challenge, users fill in a data capture form and submit their details to enter.
- Post-entry a ‘thanks page’ promotes your brand, linking to your website & encouraging users to ‘like’ your Facebook page.
- An exclusive time limited Gift Card code can be distributed to encourage direct sales.
Why You’ll Love It…
- Simple mechanic maximises uptake and entries.
- Engaging game draws attention to your clothing and compels new customers to study items from your summer range in detail.
- Captures high quality “opt-in” email and contact data from customers who have been immersed in your brand.
- The application is fully functional on all desktops, mobile & tablets.
Spring/Summer Style Mood Board
An engaging bespoke social application we created ourselves that enables your next customers to select a collection of clothes for their summer mood board for a chance to win the clothes they picked.
How It Works:
- A high quality “Mood Board generator” style application enables users to design their own bespoke look using real clothes and accessories from your spring and summer range.
- First, entrants choose male or female fashion lines, and then items from your new range using a simple scrolling selector.
- A ‘click’ places the item on their mood board and entrants may select up to four items from a wide range of your fashion lines.
- This promotion can run daily, with daily draw and ‘judged’ winners.
- After submitting their entry, users will be directed to a ‘thanks’ page containing strong calls to action directing them to the items on your website.
- A share page also pops up to encourage entrants to share with their friends.
Why You’ll Love It…
- Showcases key items from your fashion range.
- Elegant user experience minimizes barriers to entry, increasing participation and ensuring a good viral reach.
- Daily mechanic encourages repeat exposure to your fashion lines and share options ensures reach to friends and family.
- Users are encouraged to opt-in to your contact database, ensuring high quality email data is collected for future marketing activities.
- Compatible with desktop, mobile and tablet.