Passionate about its ‘personal and meaningful travel experiences’, Rickshaw Travel wanted to nurture a wider audience of holidaymakers genuinely interested in its independent and ethical travel options.
With this in mind, our campaign activity focused on the targeted generation of qualified email addresses, and populating Rickshaw’s marketing database with high-quality leads in support of its ongoing sales activity.
“The results achieved during the campaign far surpassed our expectations. A pleasure to work with throughout, the team at Digital Visitor were always happy to provide support and ultimately ensure our success. Above all, the campaign capably met all of our KPIs, helping support the growth of Rickshaw Travel in the months and years to come.”
At the centre of our lead generation strategy was a fully-responsive and interactive quiz application, built in-house to sit within Rickshaw’s Facebook page.
Designed to capture valuable customer data, the app posed respondents with a series of multiple choice questions about their travel preferences. Entrants were then prompted to enter their name and email address, a process incentivised by the chance to win their own hand-picked adventure.
Finally, once entered respondents were shown one of nine results pages – based on the selected preferences – designed to educate interested holidaymakers about Rickshaw’s itineraries and direct valuable traffic to its website.
To drive the success of Rickshaw’s quiz application, our social media advertising team crafted a series of compelling Facebook conversion ads, carefully optimised to generate interest among Rickshaw’s core demographics.
Hugely successful, our advertising campaign generate a total of nearly 250,000 targeted impressions and a click through rate (CTR) of 1.66% – against an industry average of 0.52% – representing exceptional value for money.
In support of our core campaign activity, our creative team delivered a channel management strategy for the Rickshaw Travel Facebook page. Featuring content optimised to appeal to new and existing fans alike, our strategy increased page engagement by 283%, including outstanding viral sharing and commenting.
Fundamentally, our end-to-end social media campaign for Rickshaw Travel has delivered long lasting value, generating a significant number of qualified leads and improving brand awareness, particularly among an audience actively interested in ethical travel.