Social media has, over the past several years, developed into one of the most cost effective advertising channels, both online and offline. And plentiful eye-catching imagery and compelling experiences mean that travel and tourism businesses are well-positioned to take full advantage of all social media advertising has to offer.
Having said that, many in the travel and tourism industry aren’t yet making the most of social media advertising. Whether this is a result of logistical challenges or a lack of communication on behalf of agencies isn’t clear, but an industry to which clear and targeted messaging through advertising is so vital should be considering social media advertising as the next big marketing step.
Last week, Managing Director at Digital Visitor, Anthony Rawlins, took to the floor at World Travel Market (WTM) in London, delivering a seminar about the benefits and future of advertising on social media, with a particular focus on the travel and tourism industry.
Below is the presentation as it appeared on stage, from which you can expect to gain an understanding of:
- Social media advertising and its background
- The targeting options offered by social media advertising
- Practical examples of how it can be and is used
- The future of social media advertising
Key Presentation Learnings:
Social Advertising continues to evolve:
- Granular targeting
- Inspirational; images and video
- Direct sales
- More cost effective
Facebook leads, others follow:
- Accelerating improvements
- Know your audience, and use social to target with pinpoint accuracy
If you have any questions about our presentation or would like to better understand how social media advertising can put your message directly in front of your core audience, please get in touch with us today…