Facebook and Twitter are planning on integrating purchase technology and both are testing ‘buy’ buttons. Social networks have massive moneymaking potential, so the race is on to convert leads to sales in the shortest time possible.

Direct sales from social media are very rarely instant at the moment, as campaigns tend to influence buying decisions further down the line. But they are already useful for researching sentiment on products – like the iPhone 6 #bendgate.

Even in the absence of ‘buy’ buttons, it is possible to achieve direct sales from social media. They won’t be instant, but you’ll benefit from other advantages in the short term – and yet more in the medium to long term:

Short term wins

Medium to long term benefits

Facebook promotions are one of Digital Visitor’s specialist subjects – we’ve created bespoke social media campaigns for the travel, retail and professional services industries. Contact us now or find out more