Social Media Targeting for Tour Operators

You may think that social media advertising – though relatively recent – has remained, roughly speaking, the same over the course of the past few years. But nothing could be further from the truth. Behind the scenes, there are what feels like monthly updates and improvements made to social advertising formats and targeting options.

This week, Managing Director of Digital Visitor, Anthony Rawlins, took to the stage at the 2016 British Travel and Tourism Show (BTTS) to discuss the impact developments in social media targeting are already having on the travel and tourism industry, and what we can expect to happen in the future.

You can now, with a little experience, target exactly the right audience for your business at an impressively granular level. For instance, I can quickly hop into the Facebook Ads Manager and tell you that there are 690,000 people in the UK alone, aged 24-64 who are specifically interested in both travel and Iceland (the country).

Below is the presentation as it appeared on stage at BTTS, from which you can expect to gain an understanding of:



To summarise, the key takeaways from our presentation are as follows:

If you have any questions about our presentation or would like to better understand how social media targeting can put your message directly in front of your core audience, please get in touch with us today…