Wednesday, March 1, 2017
We take a look at this month’s top 5 social media news stories, offering you a glimpse at what you need to know to stay ahead of the game.
Facebook has, once again, taken aim at Snapchat with the launch of the Whatsapp Status tab. Essentially a copycat of Snapchat’s Stories feature, it enables users to share photos, videos and GIFs that hang around for only 24 hours. Where Status differs is in its delivery of the content, which like all messaging on Whatsapp is end-to-end encrypted.
From the Whatsapp blog:
“We are excited to announce that, coinciding with WhatsApp’s 8th birthday on February 24, we are reinventing the status feature. Starting today, we are rolling out an update to status, which allows you to share photos and videos with your friends and contacts on WhatsApp in an easy and secure way. Yes, even your status updates are end-to-end encrypted.”
It’s well-known that Facebook has its sights set firmly on video and, by extension, the monopoly television has on the format. This month it strayed further along that path, announcing that publishers will soon be able to show adverts in the middle of their videos. These commercial breaks are significant as they mark the social media giant’s first concerted attempt to monetise user generated video content on the platform.
Interestingly, Facebook has also unveiled its intent to create an app for devices like Apple TV, which would enable users to stream Facebook video content straight to their televisions. How long will it be before we see Facebook original content?
Agonise over choosing your favourite shot no longer. Instagram users can now do what advertisers on the platform have long been able to; share multiple images at once. Update your app and you’ll now be able to share up to 10 pieces of content at once. These carousels will be marked with a blue dot, encouraging your followers to scroll for more content, and filters can be applied collectively or to separate pieces of content.
It isn’t only Snapchat cowering in the shadow of Facebook. The social media giant is also punching for LinkedIn’s share of the job/recruitment market. A feature currently available in North America – though sure to be rolled out worldwide – owners of business pages can now post job listings to newsfeeds.
But this feature doesn’t simply offer awareness of job listings, users can directly apply through Facebook Messenger, with pre-filled information expediting the process. Naturally, Facebook sees this is a probable source of income, with businesses given the opportunity to ‘boost’ their job postings.
Facebook had this to say:
“Beginning today, businesses in the US and Canada will be able to post job openings, and their future employees will be able to easily find those posts on their Page or in the new jobs bookmark. This new experience will help businesses find qualified people where they’re already spending their time—on Facebook and on mobile.”
YouTube, while surprisingly late to the mobile live streaming party, is now climbing aboard with the latest trend. Rolled out by owner Google last year, YouTube is now opening up the feature to anyone with in excess of 10,000 subscribers. And the rest are set to have it soon.
The fundamental way YouTube deploys its live video remains unchanged on mobile, and users of Facebook and Instagram live will know exactly what they’re getting into.
Categories: Social Media News