We take a look at last month’s top 5 social media news stories, offering you a glimpse at what you need to know to stay ahead of the game.

Snap Falls Below IPO

It’s not looking good for Snap, the parent company of Snapchat. On the backfoot in the ephemeral marketing war with Instagram, Snap’s share price has fallen below their initial public offering (IPO) price of $17 for the first time. As a result, Snap is now valued at a paltry $19.9bn, down from a high of $31bn.

Yes, that’s right folks; you can now buy shares in Snap for the bargain price of $16.99 apiece. Though we’re not entirely sure you should…

Facebook Page Groups

Facebook has announced that page administrators can now create groups within a page, potentially boosting niche engagement with audiences.

One use for this, according to Facebook product manager, Linda Xiong, might be a technical support group. Introducing such a group would take the burden of support from the admin and introduce a peer-to-peer model.

Speaking to Ad Week, Xiong said:

…instead of having a support hotline that only is manned by the company, you can actually introduce a peer-to-peer support, or you can have another group that’s more about inspirational sharing stories that’s also relevant for people who are thinking about buying your product or services.

Social Media Soars!

According to statistics from eMarketer, in 2017 one-third of the global population (2.46bn) will access social networks at least once per month. That represents 71% of global internet users, up 8.2% from 2016. While growth is expected to gently slow, it will nonetheless continue with that number forecast to hit 3.02bn by 2021.

…in 2017 one-third of the global population (2.46bn) will access social networks at least once per month.

This growth, eMarketer argues, will largely be ‘driven by the widespread availability of affordable smartphones, accessible Wi-Fi coverage and expanding 3G and 4G networks.’

Twitter Stalls

Back at the end of Q1 we were all feeling positive about Twitter’s future. It was finally growing properly again, having added 9 million users – the most since Q1 of 2015. While it hasn’t regained the glory of 2014, things were looking up.

Enter Q2, stage right.

Twitter hasn’t grown at all. No one new has joined the stage to act out its glorious renaissance. For now its muted soliloquy continues. Perhaps things will change come Q3. For now, Twitter’s stock has dropped almost 6% in pre market trading.

WhatsApp, Snapchat?

Oh dear, Snapchat. Facebook is not your friend. First, it launches Instagram Stories and quickly takes your crown. And now, as if to rub the proverbial salt in the wound, it’s WhatsApp version of the same thing – ‘Status’ – has also outstripped you by a scoreline of 250 million to 166 million daily users.

WhatsApp now enjoys 1 billion daily users and 1.3 billion monthly.

Zuckerberg must be happy, mind you. WhatsApp now enjoys 1 billion daily users and 1.3 billion monthly. That means a whopping 76% of its users come back on a daily basis.