Monday, April 3, 2017
We take a look at last month’s top 5 social media news stories, offering you a glimpse at what you need to know to stay ahead of the game.
March was a bumper month for Facebook updates and testing, with a huge number of services receiving treatment. The social media giant has rolled out reactions and mentions to its messenger service, added desktop and in-game live streaming to Facebook Live, begun testing of enhanced local search, launched testing for GIF-based commenting and started offering a new e-commerce ad format.
On top of all that, Facebook is now also offering all advertisers access to cross-platform stats in an attempt to improve transparency for its customers. This is welcome news for the swathes of advertisers who are becoming increasingly concerned about the lack of clarity around campaign metrics.
LinkedIn also had its fair share of updates last month, but the one that stood out to us was its move to incorporate image editing and filters into its mobile app. You’ll agree that LinkedIn has never been the best for dealing with imagery, so this’ll be a welcome – and arguably late – addition to the platform where image truly matters.
Arguably Twitter’s most defining feature is its character limit of 140. But in recent years, the struggling social media titan has been seeking new ways around the self-imposed limitation, without doing away with it completely. For better or for worse, the network’s latest change should be seen as an attempt to reignite popularity in its fading service.
Regular users of Twitter will likely have noticed already that in replies, usernames (@digitalvisitor) no longer contribute to the character limit. Twitter itself has described the change as a move to simplify conversations:
‘It’s now easier to follow a conversation, so you can focus on what a discussion is about, and who is having it. Also, with all 140 characters for your replies, you have more room to participate in group conversations.’
Snapchat beware. Facebook (and by extension Instagram) is coming for you. In classic copycat style, Instagram users can now add geostickers to their stories. Rolled out first to New York and Jakarta, this functionality enables users to add a sense of place to their content.
Google last month announced that YouTube users are now consuming a whopping one billion hours of video a day. To put that ridiculous stats in perspective, the billion constitutes a ten-fold increase in viewership since 2012. Just five short years. But more than that, such rampant domination of online video has put Google in a position to ‘eclipse U.S. television viewership’, a truly remarkable achievement.
Categories: Social Media News