Tourism Marketing Whitepaper: A Blueprint for Destination Perception Change
While Digital Visitor works with a wide range of clients across numerous verticals, it’s in travel and tourism that our true speciality lies. Since the beginning of 2015 we’ve worked directly with a huge number of destination marketing organisations (DMOs) to generate awareness of their country/region among a targeted audience of prospective holidaymakers.
Aruba Tourism Authority, Destination Bristol, Mauritius Tourism, Lake District, Poole Tourism, Visit 1066 Country, Visit Breckenridge, Visit Catalunya, Visit Dorset, Visit Eastbourne, Visit Isle of Wight, Visit Somerset, Visit Wiltshire, Visit Japan, Visit Jersey, Visit Malta and Visit Windsor.
In this whitepaper, we’ve pooled our collective experience in the travel and tourism industry, and distilled what has been demonstrated – by our own work – to be the most effective marketing approach for DMOs seeking to future-proof the success of the tourism industry in their region – nationally and internationally.
Futureproof: A Blueprint for Destination Perception Change
The whitepaper – which can be downloaded in full here – is presented in 7 distinct, but intertwined steps, to form a blueprint leading to the ultimate point of positive perception change for any destination.
It collates our own expertise and that of leading others in the field, to offer DMOs worldwide an executable strategy for elevating or galvanising the reputation of their destination as a compelling holiday destination. This, after all, is the key to enacting a positive shift in perception and driving positive commercial outcomes for local stakeholders and communities.