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Budget hotel chain umi Hotels will shortly be launching a review platform on their websites to allow guests to share their experiences with others.

Guests will be able to upload and share photos, videos and text reviews of their experiences at any of the three unique umi Hotels in London, Brighton and Moscow.

Developed by social media innovators, Digital Visitor, the Reviews Solution will be integrated within their current websites, umihotellondon.co.uk, umihotelbrighton.co.uk and petrovkalofthotelmoscow.com.

Customer reviews and content gathered on each of the individual hotel websites, will also be shared to the company’s corporate website www.umihotels.com

By adding this functionality, umi Hotels is providing guests with the peer generated information they seek before making a purchase decision. Potential guests will be able to see and read for themselves what existing guests have to say about their experience at the particular hotel.

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Content gathered on their websitewill be shared to their social profiles on Facebook, Twitter and YouTube to drive new audiences to their website.

umi Hotels prides itself on the fact that their unique brand was built with a meaning behind it as opposed to “just another hotel”. Their mission is to provide a service-led environment known for its welcome, its passion for fun, its great value and a desire to unite people and cultures.

umi Hotels are dedicated to the promotion of young excellence, continually searching out young talent and working closely with students and highly innovative fresh thinking companies.

They have won numerous awards including one of the Telegraph’s 50 Best Budget Hotels in the world, HRS Hotel Excellence Awards, and British Youth Travel Awards.

Most recently, umi Hotels founder Steve Lowy has been shortlisted in the Entrepreneur of the Year category in the Nectar Business Small Business Awards 2011, a nationwide competition to be judged by businesswoman Karren Brady, who is currently starring in hit TV show The Apprentice.

Steve, who set up the company in 2007, found his inspiration for umi whilst travelling after university. He identified a gap in the market for a hotel with the fun, laid-back atmosphere of a backpacker’s hostel and the service of five star accommodation. At just 26, Steve created a “luxury-budget” hotel that supports young people entering into a hospitality career.

Steve Lowy, umi Hotels Founder commented:

“We are excited to be working with Digital Visitor to add review functionality to our websites. At umi Hotels, we aim to allow a continual flow of communication with everyone who comes into contact with the umi brand. A great way to encourage this is to allow our guests to communicate their experience with us, whist providing potential customers with real reviews of the experiences our guests have had at our unique hotels”.

Anthony Rawlins, Managing Director of Digital Visitor, adds:

“umi Hotels are an exciting, youthful brand. They completely understand the importance of user generated reviews and we are delighted that they have chosen to work with Digital Visitor as they aim to provide future guests with the peer generated information they are looking for”.

For more information about how you can integrate reviews on your own website, contact us…