Earlier this month, Digital Visitor MD, Anthony Rawlins, delivered a seminar on the topic of social media metrics and attribution at the National Hotel Marketing Conference in Burton-upon-Trent. Addressing the hospitality industry in particular, Anthony tackled the issues facing businesses when attempting to attribute real value to social media marketing.

You can watch the presentation in full below:

If you have any questions about the presentation, please don’t hesitate to get in touch with us directly here…