As an award winning social media agency with a wealth of experience in the travel & tourism sector Digital Visitor proved a perfect fit for Visit Isle of Wight who wanted to raise their brand awareness to a wider audience. What mattered to them most was increasing their likes on Facebook, quality data capture for brand use and increasing audience reach while driving more web traffic from social sources.
As part of the campaign, we did extensive research to source relevant and suitable communities, blogs and social networks to give social media support to the campaign.
We created, sourced, designed and built a quiz promotion on Visit Isle of Wight’s Facebook page to quickly increase page likes from targeted prospective customers. Key messages prompted entrants to like the page and enter the prize draw by taking the quiz and submitting their details in order to enter.
Using a simple entry mechanic to encourage participation, it also maximized entries and data capture for Visit Isle of Wight. Links to the webpage for users to find out more information drove traffic to their website effectively.
During the promotion we also ran advanced Facebook advertising campaigns to gain more targeted interest and generate likes for Visit Isle of Wight. This involved developing and optimising ads, promoted copy and creative images to achieve a high click through rate and value for money.