In an effort to generate the greatest possible interest around the launch of its 2017 brochure, Voyages to Antiquity (VTA) wanted to target UK fans of no-fly cruise providers.
With this in mind, our campaign focussed on the acquisition of qualified email addresses, and populating VTA’s marketing database with quality leads who harbour an active interest in cruise.
“…our advertising campaign generated a total of over 150,000 targeted impressions and a click through rate (CTR) of 6.08%, against an industry average of 0.52%.”
At the centre of our lead generation strategy was a fully-responsive and interactive daily changing application, built in-house to sit within VTA’s Facebook page. Designed to capture customer data effectively, the app posed respondents with a new port each day, which they could unveil to showcase VTA’s new cruise destinations.
Entrants were then prompted to enter their name and email address, a process incentivised by the chance to win one of VTA’s new cruises. Finally, once entered, respondents were given more information about that specific port destination, designed to educate, interest and further engage VTA’s audience.
To drive the success of VTA’s daily changing application, our social media advertising team crafted a series of compelling Facebook conversion ads. This social media advertising was carefully optimised to maximise interest in our campaign among VTA’s core demographics.
Hugely successful, our advertising campaign generated a total of over 150,000 targeted impressions and a click through rate (CTR) of 6.08%, against an industry average of 0.52%.
Fundamentally, our end-to-end social media campaign for Voyages to Antiquity delivered long lasting value, generating a significant number of qualified leads and driving ongoing awareness of the launch of its 2017 brochure launch.