Monday, April 21, 2014
Want to get involved in the biggest single-event sporting competition in the world? Now’s your chance!
We have all these ideas for social media campaigns to engage footy fans (as well as those who don’t follow football), driving interest and ultimately attracting more visitors to your UK destination during the World Cup. Find out how your destination can capitalise on football fever this summer with one of our innovative Facebook campaigns.
1. 33 Things to do While the World Cup is on
The World Cup is almost on us and football coverage will be almost inescapable, but there are plenty of people who aren’t interested and won’t want to watch it. So why not give them 33 great reasons to visit your city over the course of the World Cup – one per day. With this campaign, you can provide inspiration for great days out, as well as discounts, offers or ticket giveaways to cover every day of the competition. If users don’t like your page already, they will have to do so to enter. Then they can simply click on the footballs to reveal an offer or discount. You can also gather valuable customer data by providing an overall prize with a chance to win a weekend break in your destination.
2. Did you know?
Have fun by creating an interactive quiz that demonstrates your destination’s links with the World Cup, plus a prize – a trip to your destination, so the winner can experience it for themselves. All destinations will be able to find fun or interesting facts that link them to the history of the World Cup, whether it’s players that have played in it, equipment that was built there or managers that have managed a local team. Just for fun, we have created an example for our own city of Bristol… Can you guess which famous footballing icon links Bristol to the World Cup?
3. Guess the flag
Most destinations have influences from many countries around the world. In this fun competition, you can ask users to guess the flag shown in the close up image and tie it up with a prize in the form of a relevant experience in your own destination. For example, the Spanish flag (above) could be tied to a chance to win a night out at a local Spanish themed restaurant, the German flag could be linked to tickets for a German Beer Festival and the Brazilian flag could be used to win VIP treatment at a Brazilian Festival – the possibilities are endless!
Categories: Social Media Articles