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Leading UK airport travel booking partners, Airport Direct Travel, have recently integrated our award-winning Social Reviews Application into their various websites.

The technology will enable Airport Direct Travel to gather valuable user generated content such as reviews, ratings, videos and photos from their customers and online visitors directly on relevant pages of their websites.

Airport departures cropVisitors will also be able to subscribe to receive information on the various destinations they service and are interested in ‘following’ using the ‘Watch List’ feature. Any content uploaded on the destination the user is ‘watching’ will automatically be sent to them, driving repeat visits and building customer loyalty.

Recent studies have proven that social media content such as reviews, photos and videos have a significant influence on customer purchasing behaviour – with one study stating that 70% of people look at reviews to get real customer insight before taking the next step to conversion.

A key feature of Digital Visitor’s solutions is that they include excellent sharing tools to enable the client and the reviewer to quickly and easily distribute content uploaded to Facebook, Twitter and other social media sites.

Graham Yarrow, Project Manager at Airport Direct Travel commented;

“We’re always looking at how we can improve the customer booking process on our websites. Integrating Digital Visitor’s Social Commerce Solutions on our sites will enable us to gather our customers’ experiences to provide potential customers with all the reasons why they should book with us.”

Anthony Rawlins, CEO and Founder of Digital Visitor said;

“We know that potential customers look for reviews, photos and comments from previous customers on a company’s website to help them make a purchasing decision. Incorporating our solutions to firstly, gather such content and secondly, to broadcast it out to popular social channels, will drive growth in both traffic and conversion rates”.

Airport Direct Travel provides a one-stop-shop travel booking service for many of the UK leading airports. For more information about Airport Direct Travel, visit

Digital Visitor is an award-winning social commerce agency, providing technology and campaigns to increase sales and website traffic for our clients. For a demo of our Integrated Social Applications or to find out more, please contact or call us on +44(0)1179 055 195.