With the impact of the pandemic, there has been a boosted acceleration in attractions marketing towards digital channels and it’s difficult to know where to focus your marketing efforts and budget. Ant runs through some key tips for tourism businesses to implement over the next year and help with:
- How to move campaign planning towards a more tactical seasonal activity.
- How to not get bogged down in data overload.
- How to use digital to innovate and support new revenue streams.
For further information on the insights covered in this presentation, or any advice on how to implement them into your marketing activity, please drop us a message and we’ll see how we can help.