Following on from a number of successful campaigns, Aruba Tourism Authority have appointed Digital Visitor to promote their tourist offering to a UK audience.
Aruba has grown in popularity with UK audiences over the last 10 years due to their top tier, varied tourist offering. Located in the Southern Caribbean, Aruba boasts constant sunshine, stunning beaches and a broad range of activities. With over 90 nationalities calling the island home, the destination is culturally diverse and offers incredible culinary experiences. Aruba Tourism Authority would like to grow this audience with strategic use of paid media.
“We have worked with Digital Visitor on multiple campaigns and we’ve always been very happy with the results achieved. With this paid media campaign, we’re looking forward to building on the success of previous campaigns and reach new audiences.” – Joanna Walding, UK & Ireland Country Manager, Aruba Tourism Authority.
Digital Visitor will lead a paid media campaign to target key UK audiences and further raise awareness of the island. Using granular targeting and impactful imagery, the campaign will reach key audiences at all stages, from inspiration through to booking.
Managing Director, Simon Jones, believes that this long term partnership is due to delivering results and always raising the bar. “We have worked with Aruba Tourism Authority for a number of years and delivered consistently successful campaigns. We’re always looking at ways to improve on our results and help our clients to achieve their wider objectives.”
Aruba is among a number of international destinations which have retained the Digital Visitor as their digital agency for multiple campaigns over a number of years, including Catalunya, Mauritius Tourism, Belize and Japan.