“As one of the largest hotel groups globally, brand loyalty plays a core role in our business. Digital Visitor’s experience in hospitality and tourism gave us faith that ‘Le Club’ would see an awareness boost. We have not been disappointed.”
Our research showed many members of Le Club, AccorHotels’ loyalty programme, were unaware of its key benefits, or how it worked. So we set about educating them as to Le Club made much better sense, and how to do it. ‘Elite Experiences’ and ‘#WinItWedensdays’, the advertising and social media campaigns we developed, smashed all KPIs for awareness engagement of Le Club on Facebook.
The success of Le Club led to more work. This time developing a social media campaign for La Collection, AccorHotels’ loyalty scheme e-commerce site, aimed at UK members. Again, we developed a campaign explaining how La Collection worked, and its benefits. We also created a Facebook advertising campaign targeting a new audience.
What else have we done?
Impressed by our results elsewhere, AccorHotels has involved us in other tactical and strategic digital marketing campaigns:
We developed two targeted campaigns for the Le Club AccorHotels and AccorHotels UK Facebook pages, to increase downloads of AccorHotels’ app among members. The results? More than 5,200 app downloads.
Raising awareness of the exclusive ‘MyResorts’ programme to Asia Pacific Le Club members through social marketing platforms (including LinkedIn). Overall, the campaign received more than 189,000 impressions and reached 121,000.
Brand awareness and sales generation across Facebook and Instagram for luxury brands – Sofitel, MGallery and Pullman. Over three months, we achieved a reach of 4m+, almost 8m impressions and 61,000 website clicks.