Our reputation on the line
Being able to use our Google Grant to its full potential has added a powerful asset to our marketing strategy and the work we do with the Digital Visitor team. They are a pleasure to work with, and I look forward to our continued success.
An effective Google Ad campaign allows a brand to reach millions of potential customers per day, but can often be out of reach for those with limited budgets. This is where the Google Ad Grant comes in.
Eligible non-profit organisations are awarded up to $10,000 worth of ad spend per month entirely free of charge to help amplify their message.
Eligible non-profit organisations are awarded up to $10,000 worth of ad spend per month entirely free of charge to help amplify their message. Although it’s an incredibly valuable opportunity, for many navigating the grant can be complex meaning it is underspent and underutilised.
This was exactly the case when we took over the management of NMA’s grant last summer. It was performing well but was some distance from accessing the full monthly budget available to them and was a missed opportunity.
Using the best practice ‘Alpha Beta Gamma framework’, we gave their account a full overhaul and optimised their strategy to give it greater reach and more effective conversion within some key, untapped markets.
During one of the most challenging periods for the NMA, we were able to increase not only their grant performance but most importantly, their revenue.
Within just one year, and during arguably one of the most challenging periods, due to the pandemic not only were we able to increase their grant performance but most importantly increase their revenue.