UK Awareness and Ticket Sales
As you would expect December was by far our biggest month for gifting in 2017, and we headed into December 2018 with big targets. Digital Visitor took control of all the digital advertising for voucher sales and not only did they deliver an extremely effective digital advertising campaign, in addition they also developed a range of creative social media content which really helped to drive sales. All in all we finished nearly 25% up on sales for this critical month
Our campaign concept centred around the ‘12 Thrills of Christmas’. This innovative video campaign brought the attractions to life across digital channels.
We targeted key audiences with a multi-channel advertising strategy.
Ads were targeted to key segments, based on interest, demographic and geographical location.
These social media and Paid Search campaigns ran between late November and Christmas 2018 to promote Zip World gift vouchers as the perfect, thoughtful Christmas gift (and far more exciting than a pair of socks or another scented candle).
The campaign message was strengthened by promoting hero social content to the same audiences on Facebook and Instagram. Six pieces of high-impact video content were created and distributed to these key audiences over November and December, generating huge amounts of engagement.