2020 was an incredibly difficult year for our industry and 2021 has already started with its own challenges, with the new national lockdown.

One thing that we can be sure of though, is people’s desire to want to travel.  Research with UK audiences has consistently shown that people want to get back to travelling as soon as they can, and if last year’s evidence post lockdown is anything to go by, there will be pent up demand as people look to book immediately as things open up.

International travel will be off the agenda for most people for at least the first quarter of 2021 and they will be looking for an adventure closer to home.  This provides a great opportunity for UK accommodation providers to tap into domestic demand and capitalise on this pent up travel desire, although competition will be fierce. 

We have known Martin for many years and are regular supporters of his conferences and we are delighted to be working more closely with Martin across a much wider range of services now.”

Simon Jones, Managing Director Digital Visitor

Specialising in the tourism industry, Digital Visitor has extensive experience of reaching UK travellers and already prides itself on driving direct bookings for our clients through digital channels.  

To enhance our offering for accommodation providers, Digital Visitor has teamed up with Martin Evans, the creator of the National Hotel Marketing Conference and MD of The Tourism Business, to extend our service beyond our digital marketing expertise.

Hugely experienced in the hotel sector, Martin brings a range of strategic and operational consultancy services for some of the UK’s leading hotels.  Combined with our digital marketing expertise this provides a powerful full range of services for accommodation providers to tap into.

If you are an accommodation provider looking to drive more direct business in 2021 do get in touch to find out more about how we can help.

In the meantime, make sure to download ‘An Industry Renewed’, our 2021 whitepaper full of insights, trends, and most importantly actions to take advantage of what really motivates UK holidaymakers to book with you. 

Download your copy of ‘An Industry Renewed’