Following a successful partnership that spans over 6 years, we are incredibly proud to announce that Digital Visitor has just been appointed to create and deliver a new campaign for the Japanese National Tourism Organization (JNTO).
The number of UK tourists travelling to Japan has increased over the last few years and the expectation is that this trend will continue following the positive exposure gained through the Rugby World Cup in 2019 and the forthcoming Olympics in the summer of 2020.
Whilst visitor numbers are expected to continue to rise, a key objective for JNTO is to ensure that visitors are encouraged to move outside of the traditional tourism hotspots to experience the much wider cultural offering that Japan provides.
Digital Visitor have proved to be a valuable digital partner in recent years, with excellent knowledge and understanding of the UK audience and the tourism industry in general. With a very big year ahead for Japanese tourism, we’re pleased to have an experienced team to work with in order to reach such an important market.
Matthew Joslin, Marketing and Communications Manager at JNTO
Launching in the first quarter of 2020, this multichannel digital campaign will focus on raising awareness of some of Japan’s lesser-known regions and the fantastic experiences that are available all year round, highlighting the quality of visit people can have outside of peak season.
Digital Visitor Managing Director, Simon Jones, is incredibly proud to be selected to work with JNTO for another year. “We have always thoroughly enjoyed working with the team at JNTO. With Japan in the global spotlight at the moment, are delighted and honoured that JNTO has selected Digital Visitor as their partner in such an important campaign.”
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