Following a competitive pitch process earlier in 2016, we are excited to announce that Digital Visitor will be continuing its successful partnership with the Japanese National Tourism Organization (JNTO) into 2017.
This latest win comes off the back of three highly successful social media campaigns for JNTO back in 2015 and early 2016. Still riding that high, and with further Japan-centric experience – see our work with ANA – we’re more than confident of building on our past successes.
Appointed to help JNTO capitalise on its marketing achievements of the past 12 months, our social media team has been tasked with delivering 3 campaigns in the first half of 2017 with a view to enhancing awareness of Japan as a popular international destination.
In the last year, the number of inbound visitors to Japan has hit record highs. And, as Japan’s largest European marketplace, the UK has been critical to JNTO’s success.
Having already worked with Digital Visitor in the past year, we had no hesitation in continuing our partnership into 2017. And naturally, we head into the New Year with high expectations for the 3 campaigns they are set to deliver over the coming months.
Our team has always thoroughly enjoyed working with JNTO, a result of the beautiful imagery and travel inspiration a country like Japan brings to the table. Our success in this competitive pitch highlights the level of success we’ve shown this type of content can deliver.
We were pleased to hear about Japan’s inbound tourism successes, and we feel that social media has a key role to play in driving those achievements forward. Come the end of 2017, we expect Japan to be one of the most talked about destinations in the UK.
A social media veteran of over 10 years, Digital Visitor prides itself on connecting its clients with their most valuable audiences. Specialists in providing strategic social media marketing solutions to the tourism industry, Digital Visitor has worked with a range of renowned international clients including Catalunya Tourist Board, Breckenridge Tourism and Mauritius Tourism.