French luxury clothing brand, Petit Bateau, has appointed Digital Visitor to implement its next big campaign on social media early in 2016.

Specialising in delivering targeted audiences through social media, the agency has been tasked with creating an interactive Facebook app, driven by a comprehensive advertising campaign on the platform.

Designed to bolster Petit Bateau’s existing marketing activity, the campaign will target the fashion brand’s key demographics on a large scale, capturing high-quality customer data for its ongoing customer communications.

“Petit Bateau is such a high quality brand with an impressive history and Digital Visitor is absolutely delighted to have been selected to work with them on their first social media campaign of 2016.  We have some exciting plans for the campaign and are looking forward to working closely with the team Petit Bateau team to deliver the campaign.” – Simon Jones, Director of Client Success, Digital Visitor

Established in 1893, Petit Bateau has been at the heart of French designer clothing for over 120 years.

Attributed with having invented the underpants in 1918 and bodysuit for babies in 1980, Petit Bateau has cemented its name in the history of clothing worldwide and continues to do so today.